I find how emotionally invested in I am in watching is a pretty good indicator of how exciting the hockey is. I don't mind watching losses if it's exciting hockey - the Hartley comeback kids had some of the most entertaining losing efforts I've ever seen and the thought of turning one of those games off early never even crossed my mind.
I'm currently on "second monitor, sound off, probably not paying much attention if we're behind" level of engagement. This is just brutally boring hockey. It takes a lot for me to choose to do something else when the game is on, but I'm not far off.
Unfortunately, no change in TV ratings is going to fundamentally change how the club is run.
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