i think the mandate is
"make money", and they are an nhl team in canada
i dont think they care too much since its basically a license to print money. see: 30 years of medicore to badness as an organization in every respect from the front office, to the product on the ice, to the concessions, to the swag, to the inbetween period entertainment, everything
do the absolute bare minimum(spend to the cap, i would hope an ownership group of multiple billionaires who run a team that has filled out its arena for like 15 years can do that) and people think you're commited. sheesh
the only time the franchise has really had any balls is when ken king veily threatened to move the team if we didnt give them more money for existing
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