It looks like Micro LED will be the new best TV technology
https://www.tomsguide.com/news/micro-led-vs-oled
Same perfect blacks and color balance as OLEDs, but with better brightness and no burn-in. Will be interesting to see the final price on them though, I wonder if Samsung is willing to take a bit of a hit for the first few years to try and usurp LG's dominance of the high-end TV market