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Originally Posted by GirlySports
How are 67% of Calgarians Avid NHL fans? Those numbers are really really generous. Like saying "GO Flames!" once means you're avid NHL fan for life. Maybe own a pair of Flames mittens? I mean, 800,000 people in Calgary aren't watching NHL hockey every night.
At best, 10% of the population follow sports. Just do a quick poll around your workplace and see how much interest there is in the Flames? Every year my workplace allows employees to wear Flames jerseys to work (back when we could go to work) on Flames playoff game days and about 10% do.
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It was a rough calculation to be sure. You think only 10% of the population follows sports? In my office of 10, I would say 7 watch sports regularly (including two women).
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Using Google trends to gauge NHL avidity, statistician Nate Silver suggested fifteen possible markets for expansion or relocation. His methodology was problematic because his estimation of the number of NHL fans in a prospective market was based on the number of times the term “N.H.L.” was searched in Google.
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I'm sure there is a better way to survey for this data. Even if the data is off by 20-30%, the main point still is relevant. Every market has a different number of "avid" hockey fans, and of course interest is much higher in Canadian cities.
Local TV Ratings in US cities (2019);
https://www.bizjournals.com/buffalo/...v-ratings.html
In some markets it is just "friends and family" watching.