[GreenLantern]

I was going to say they are going to have to get the price more on level with beef if they want people to switch over. If this was a legit health thing, as many health experts have argued over the years, then subsidize it and cut the prices to the point its a legit option for even the poorest of people.

If it's just another way for rich people to get richer, throw your trendy words on it and keep the price jacked up.

All of this aside, it obviously would devastate the beef industry.. I'm not on either side of the argument, I've heard both and both are compelling. I still eat beef on the regular, hamburgers are my favourite pleasure food.

But I am open to other options, if its the right fit.