Quote:
Originally Posted by ricosuave
The new kia one where the kid has to piss? Wtf?
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I actually threw something at the TV. That’s how angry it made me. Is the child meant to be disabled? As in this marketing campaign specifically targets parents of children with development issues? Because that makes me angrier than a child pissing himself. Targeting parents of children who can’t help but soil themselves to purchase a specific vehicle? For real? “Are you the parent of a disabled child? Or do you have children who aren’t disabled but have urinary continence issues nonetheless? Well look no further! THIS is the car for you, my boy!”
It costs about $20k to produce a television commercial. That’s not just one guy acting alone. There’s a whole TEAM of people in on that. From conceptualization, writing, story-boarding, before the first actor is even hired. I’m just saying there were at least a dozen people in on the decision making. And not one of them, not even one, stepped up and said “Is there a better way to persuade people to buy this car that doesn’t involve us showing a child pissing himself?”
*strangled noises of inarticulate rage*