But that's an advertising method. It has nothing to do with actual production limitations. They could easily make more if they wanted to but they value the free hype they get.
Adidas and the NHL are getting no hype anywhere from this. All it does is hurt their desperate bottom line.
Did you see anyone lining up outside for these jerseys? Did it make the news or the front page of reddit? Are they selling for 10x the MRSP on ebay? Nope, nope, nope.
If this was an attempt to spread that type of viral marketing, it is a horrible failure.
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