[SuperMatt18]

This is pretty common in the sneaker industry.

Both Nike and Adidas constantly produce shoes that are very limited to generate hype and try and encourage people to purchase quickly. (and in that industry it’s escalated to a ridiculous point where they have went too far in limiting supply, and it’s almost impossible to get the latest shoes.)

Quite possible they are trying to see how that business model works spread to products like jerseys.