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Originally Posted by Flames0910
That... is a lot of buzzwords.
Do fans even want a new in-arena augmented-reality app that pulls real-time stats and puck and player tracking feedback or do they just want... oh IDK, better reffing and shorter beer lines? 
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I bet you they didn't ask fans what they wanted and instead were sold on Amazon's buzzwords and "think of the possibilities" speech. This is what happens when the project team doesn't listen to actual users and instead gets hot and heavy on the sales pitch from the vendor, putting technology before needs.
It may be high profile, but I imagine it's being run just like any other software development project with all of its flaws and missteps regarding what's actually necessary or preferred by fans.