Quote:
Originally Posted by Sliver
A feeling? No, I'm basing it on peer-vehicle pricing.
Colorado: Starts at $27,598
Ranger: Starts at $30,159
Tacoma: Starts at $38k.
Look at full-size trucks:
Silverado: Starts at $31,298
F-150: Starts at $31,429
Ram Classic: Starts at $27,637
Gladiator: Starts at $46,821 |
You are comapring trucks that A, nobody wants or buys and B trucks that dont offer near what a Gladiator does, so not "peer" pricing. A base Ranger Crew Cab starts at $38K and comes with next to nothing in options. A base Canyon 4x4 starts at $40k. And unless its a fleet or business virtually nobody buys base model trucks. For either of these trucks nicely equipped you are looking $45k. There is a huge difference between base model pricing and pricing an equipped model for quick retail sale. Add 4x4, Remote Start, heated seats, towing package, an engine adequate for towing, power drivers seat etc.....
If the market was saturated with left over new 2020 Gladiators, one could make an argument for them being over priced, but that is certainly not the case.