Quote:
Originally Posted by Derek Sutton
What do you base $30-$35k pricing on? Is that just a feeling? Do you realize you aren’t finding any new truck out there for $35000 right? 96 month terms make Jeep’s very attractive to young buyers. Like Jeep Wranglers, the Gladiator looks to hold its value extremely well too.
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A feeling? No, I'm basing it on peer-vehicle pricing.
Colorado: Starts at $27,598
Ranger: Starts at $30,159
Tacoma: Starts at $38k.
Look at full-size trucks:
Silverado: Starts at $31,298
F-150: Starts at $31,429
Ram Classic: Starts at $27,637
Gladiator: Starts at $46,821