Yeah, Gladiators are laughably expensive and they don't look cool enough in stock form. I've seen some with wheels, tires, lifts, etc. that look amazing, but then those guys have to be like $80k into a friggen Jeep. That truck should have started at $30-$35k to make it attractive to your average 30-year-old guy that would want to buy it. Old guys with money are very unlikely to buy a Gladiator if it's going to be their only vehicle because no doubt they drive like garbage with compromises here there and everywhere.
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