Kijiji isn't an auction site. It was designed to compete with Craigslist. And I'm not sure who uses Craigslist anymore.
To be fair, Kijiji is actually one counterexample of a tech service that does have some limited competition, because Facebook Marketplace exists, but only because you can easily use both at the same time.
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"The great promise of the Internet was that more information would automatically yield better decisions. The great disappointment is that more information actually yields more possibilities to confirm what you already believed anyway." - Brian Eno
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