Money mostly. As getbak said, if you make an R rating, you're cutting out most of the audience and most of the contracts going forward. Also the shock factor is gone. When we were kids, we'd try to sneak watching nudity or violence on tv, or sneak into theaters for R rated movies. I remember when I watched Pulp Ficton at 15 and it was just, wow. Now kids can get that anywhere in the internet.
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Watching the Oilers defend is like watching fire engines frantically rushing to the wrong fire
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