Coming from the UK I was pretty blown away by all the smaller advertising in hockey and actually found that more disruptive than anything in soccer. The premier league and leagues below that have changed sponsors quite a few times I think and it's not really noticeable. People just call it the premier league every year.
The sponsors on soccer jerseys I'm fine with having grown up with them and them being reasonably "clean" (though they're mostly betting websites these days, which looks pretty cheap). Saying that, I love how clean the hockey jerseys are and would very like them to stay that way.
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