Quote:
Originally Posted by Strange Brew
I can’t imagine why this would be temporary. There’s really no such thing as “making up lost revenue”. It’s about getting as much as you can.
I’m surprised though that companies see this as a very worthwhile investment.
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This is likely negotiating with existing sponsors who have paid money but will have less benefit this season.
Basically the NHL saying, "We'll help you get your money's worth out of the advertising dollars you have already promised us".
It not likely a matter of earning more revenue, but an attempt to keep existing revenue streams as stable as possible.
As long as these tyupes of things go away after this season, I'm ok with whatever the NHL needs to do for this season to make it work.