Quote:
Originally Posted by Toonage
Probably nothing. My guess is arena sponsors on helmets are more of a make good on the part of the team.
|
Quote:
Originally Posted by jayswin
What? It was literally announced as a way to recoup some lost revenue. Also, I 'm not quite sure what a "make good on the part of the team" even means.  |
What I’ve heard on some podcasts is that helmet sponsors that already had many existing sponsorship deals with the team could be given the helmet slot as a make good on some unmet terms of the existing agreements. Aka, less games, no in arena fans, less team to fan marketing opportunities.
Scotiabank likely falls into this category considering their previous sponsorship presence. You’re not going to get more money out of SB when you haven’t provided anything for the regular sponsorship.
In some situations teams would be able to negotiate a fee from a helmet sponsor if existing sponsors opted out of negotiating for the helmet ad, or would already be covering the terms of their existing agreements. The final is should a team get a sponsor to stupidly agree to pay for it, then shut up and take the money.