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Originally Posted by nik-
lol, what? On what planet does a sports league give back a revenue stream after it's been implemented? That makes literally no sense. Whoever told you that was probably ####ing with you.
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Bettman has talked for years about hating the idea of jerseys on ads. Of course the revenue these helmet ads bring in could change things.
I'd be fine with a small helmet ad as long as they don't touch the jerseys.