[Cole436]

I think the framing of the issue surrounding the Canucks logo by the media a bit disingenuous. Maybe the actual issue is too nuanced for the media. The issue isn't that it's "offensive", but that a corporation is profiting off the image of vulnerable communities without any distribution of the wealth to said community. Even if the communities don't "claim" the art, the logo is overtly evoking indigenous imagery.

Is it appropriate in 2020 for corporations to profit off the likeness of vulnerable groups and say it's "honouring" them? Does "honouring them" help those communities suffering from the clean water crisis? The reserves with infant mortality rates that are on par with developing nations? The systemic poverty affecting indigenous communities? No, it's lip service to make a profit.

I personally believe that the "offensive/not offensive" conversation spurious, and exactly what corporations like the Aquilini group would love us to have instead of the real issue.

I think this is a larger socioeconomic issue than just the Canucks logo.