[TorqueDog]

I think Microsoft's Xbox naming system -- although originally rooted in how the system was intended to be marketed -- is often confusing and unintuitive to consumers.

Sony's naming system is simple, easy to understand, and so unimaginative so as to be boring as hell; if you threw a Toyota badge on it, nothing would feel out of place.

Nintendo's... well, Nintendo is basically the titular character from the movie "Elf". As far as its video-game history goes, it is a 40-something with the brain of a child, coming up with imaginative names and bright colours, and even though they're sometimes a little weird, people tend to warm to whatever they're up to even if they don't necessarily take it seriously.

I liked the way console manufacturers did it in the 80s and 90s. Each thing just had a name. It wasn't necessarily indicative in the name as to whether it was the better thing or not. Yes, you could say NES and SNES suggested an iteration, but otherwise things just had names. The Genesis, N64, GameCube, Saturn, Dreamcast, Jaguar, 3DO. You didn't know one thing was newer than the other by the name, but because it was the new 'thing' people were talking about. Manufacturers got creative with naming their products.

Whatever, ten years down the road we're going to be talking about the upcoming PlayStation 7, the Xbox QuantumCloud X and the Nintendo PurpleMonkeyDishwasher or something.