Quote:
Originally Posted by Mr. Ski
If IKEA really wants your extra 4 cents now, all they have to do is raise their prices by exactly that. Nobody in business is going to view this as some special, previously-unavailable winfall.
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What? I don't understand. Of course if they wanted an extra 4 cents they would charge more, but why stop there? Why not charge an extra 5, 10 dollars on everything? Because this is not the same thing. When IKEA charges $19.99 for a funky lamp that is how much money IKEA is getting, not more not less. This extra 4 cents is free money for them that they get with out changing the sticker price.