Xbox One
Xbox One X
Xbox One S
Xbox Series X
Xbox Series S
If you're in the know, it's pretty easy to differentiate. However, I think it probably hurts those who are casual, or those buying gifts (grandparents, etc.).
It's pretty easy to go in to a store (or look online), see a Playstation 4 and a Playstation 5, and know which one is the most recent version.
It's not as apparent with the Xbox line of console with how they name it. Not an issue for the majority of gamers, but I think it definitely causes confusions with those who are uncertain about what to buy.
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