Quote:
Originally Posted by Strange Brew
In June 2020 MLB and Turner extended their deal for 7 years at $470 million per year, up from $325 million.
https://www.cnbc.com/2020/06/16/mlb-...3-billion.html
Here's an article from Forbes from November indicating that TV rights deals are expected to "soar" with this quote from a sports media consultant.
"Close to 90% of the top-rated programs per year, pre-COVID-19 were live sports. When you combine the broadcast audiences with the reach of streaming and the hours avid sports fans engage with ancillary sports content, it’s hard for advertisers to find those valuable impressions elsewhere. With promising news about a COVID-19 vaccine on the way, sports will be the comeback story of 2021”.
https://www.forbes.com/sites/bradadg...h=14199d1648c2 |
Turner still seems to be clinging to the old model, but that article also assumed ESPN was going to negotiate for the same increase, but are looking at ways to pare down their deal if they re-sign at all
https://awfulannouncing.com/espn/esp...day-games.html
The Forbes article is pretty speculative. It's all speculative I guess. I just don't think the NHL will get anywhere near the windfall they think they will from a US national TV deal. They just don't get the eyeballs to justify any substantial targeted ad revenue, and will fall victim to the crash of the subscriber fee model.