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Originally Posted by N-E-B
Awesome article Scorp. I really like that Popowich alludes to “jersey programs”. I would love if each team came out with a limited time 4th jersey every year or so. That’s really exciting.
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Totally agree with this. Limited edition annual 4th jerseys is a great way to move merchandise, and allows fans - who obviously have very different tastes - to buy new jerseys some years but not others.
This is how soccer does it and it's awesome, as some years the jersey is amazing, other years it sucks, but every year is unique and allows fans to tell what era it's from. I can't count how many comments I've gotten on my 94 Glasgow Rangers jersey over the years.
Plus, jerseys take on a more collectible value, and you're not saddled with one you dislike for years on end (unless, in the NHL's case, you hate the primaries, but at least there'd be an alternative for you).