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Everyone thinks that Canada is above negative advertising, the truth is they arent and they are the only adds that have been shown to have a real affect on swaying votes.
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Negative attack ads certainly do sway voters in Canada, but not in the way you think they do. Who can forget the classic attack ad the Tories ran in 1993? Voter backlash over that ad is largely attributed as being the final nail that reduced their majority government to a mere two seats in parliament.
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