Car companies aren’t moving increasingly to hybrids and full electric vehicles for the hell of it. Utilities are not moving to greener forms of energy and phasing out fossils fuels in their portfolio for the hell of it. Chemical companies aren’t moving to solventless and green processes for the hell of it (company I work for no longer allows new products to launch without the process being solventless or near quantitative recovery of solvents).
They are doing these things because of customer demand and a feeling of responsibility to the communities they operate in.
The way the world is moving can be summed up by the following: make electricity green and then electrify everything.
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