Quote:
Popowich credited the passion of the younger segment of the Flames’ fanbase for bringing Blasty back into the collective consciousness of the hockey world. Four years ago, he said, the idea of using Blasty on merchandise or a jersey would have been shot down immediately by the Flames’ higher-ups.
Now, things are different.
“We’re showing them, ‘here’s the tweets, here’s the polls, here’s the reaction from people,’ to the point that we’ve finally broken down some of those barriers,” said Popowich.
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Russian twitter bots are trying to cause chaos. Only explanation for Blasty's online "popularity."