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Originally Posted by Inglewood Jack
as far as Marvel route goes, I don't mean Joss Whedon style one-liners and visual gags. Star Wars should stick to a similar tone as the OT or Mandalorian as much as it can. I meant borrowing Marvel's structured buildup to huge event tentpoles. everyone watched the crap out of the Avengers movies cause they had invested in at least some of the individual threads leading up to them.
I don't even think new characters should necessarily be a problem, if anything people complain that there's been too much Skywalker/Solo/Organa as it is. as long as you've got characters in the Star Wars template, i.e. a lighsaber dude, a blaster chick, some dry british wit droid, a grunting alien, then the audience will able to pick up on those pretty easily. I doubt that the majority of the Marvel moviegoers had read even a single comic book page going into those films, and might only have known the names of the biggest characters by cultural osmosis.
they can try keeping all the movies separate from each other and they will still make money as long as KK isn't screwing with them, but they'll never reach the same highs without a Thanos at the end. today's audience is very much attuned to the serialized format, so might as well take advantage of that. and maybe it doesn't even have to be movies at all. do it all on TV and take the Disney+ subscriptions to breathless new heights.
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There was time when the main Star Wars movies themselves were the tentpole, and no side movie buildups were required. TFA is still 4th all time in box office gross. The main thing that separates TFA from the highest grossing Marvel film, Endgame, was Disney's pandering to China with the Marvel series.
The buildup strategy has also been shown to be very difficult to pull off. DC, the "Dark Universe", etc.. have all failed at it. If Star Wars' main product is on the level of "Solo" they are likely to fail too.
Star Wars just needs to get back to writing good stories.