Most of the old movies that I see being screened have been of the Avatar and Jurassic Park 2 variety. I think that there would be a better response with genre movies. Some classic sci-fi (Robocop/Starship Troopers) and horror (Army of Darkness/Cabin in the Woods), some simple marketing. Classic feelgood movies one generation old (Blues Brothers). Couldn't be that expensive, and you could rotate quickly through them.
I've thought that weekday matinees should be done like this for a while. Things that would be great to see on a big screen.
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