Quote:
Originally Posted by calgarygeologist
People love them because they are unassuming and unoffensive. Your average consumer for vehicles does not want to stick out or show off but rather just blend in with every other vehicle in the mall parking lot. Design and styling doesn't resonate with soccer moms. In my lifetime as a car lover design has gone from pretty bold, innovative and somewhat daring on the exteriors but with pathetic and drab interiors to cookie cutter exterior design and a focus on interior design and technology. The innovation and focus is all about user experience and technology now.
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Also people are very brand oriented. There are people that continually keep purchasing the same brand of vehicles regardless of styling or its standing relative to the competition. There is a large contingency of people that just buy Honda's because they think they are still as reliable as Toyotas even though that hasn't been the case for a while and it seems even when Consumer reports drops the Civic as a recommended model, sales continue to be best in Canada and USA for the compact segment. It's why Mazda has had a difficult time as even though they sell vehicles on par or better than Honda the average consumer believes they are getting a better vehicle from Honda.