They just felt that:
Adding Characters = Interesting - Ergo Diversity WIN!!!
They have to actually do something. Have some substance to them. We have to care about them.
The closest we got to that was Ren/Ben being Han's Son, which, over 3 movies is pretty thin.
"Who is Rey? Is she Jedi Royalty? Is she nobody? Who knows??" Again...over 3 movies you eventually stop caring.
Its like if Jay-Z were an Insurance Actuary instead of an International Musical Sensation. Its going to affect your level of interest in his actions.
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