Quote:
Originally Posted by you&me
I mean, I know it's good for the brand and the finance arms care, but generally an automaker's primary goal is profit, which almost entirely comes from sales (this is different than a dealership that has better profit centres).
The most profitable models for a manufacturer are the top-level cars (RS, AMG, hell, even F150 Platinums, etc) and Audi is potentially leaving millions and millions of dollars on the table by short-changing allocations and not fully exploiting the North American market... Seems like an odd move from a business standpoint, but what do I know  |
They’re not leaving money on the table, the markets are different.
Audi sells a handful of RS7s a year. It wouldn’t sell perceptibly more RS6 Avants. People don’t buy those kinds of cars in significant numbers in Canada.
They’ll buy the crap out of SQ7s and GLE AMGs and X5 Ms, but they won’t buy cars. It sucks for people who like cars, but it’s for sure the best way for gigantic international corporations to make piles of cash.