It seems like the working class needs to be united against something to coalesce around an ideology. Trump gives them immigrants, while Bernie gives them corporate robber-barons; Yang offers automation; the GOP has traditionally offered "big government". The extent to which each of them has a point varies, but they all have at least a kernel of truth to them, enough to make them at least superficially plausible.
Each proposed "thing that's causing your problems" will resonate with a certain proportion of the working class, who will think to themselves, "yeah, they're right - that is the source of a lot of my problems - and this guy gets that! no one else seems to." Then they'll vote for him.
This isn't exactly a new strategy. Implicit in "workers of the world unite; you have nothing to lose but your chains" is the notion that someone or something has been keeping them in chains.
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"The great promise of the Internet was that more information would automatically yield better decisions. The great disappointment is that more information actually yields more possibilities to confirm what you already believed anyway." - Brian Eno
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