Quote:
Originally Posted by Erick Estrada
Sometimes you have to give automakers credit for knowing more than we do but I don't know why they wouldn't have chosen to bring the RS4 Avant instead with it's lower entry price making it easier to justify higher volume. I will say no matter how few they sell these vehicles should have very good resale value as they will be sought after in the used car market a few years down the road.
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I mean, I know it's good for the brand and the finance arms care, but generally an automaker's primary goal is profit, which almost entirely comes from sales (this is different than a dealership that has better profit centres).
The most profitable models for a manufacturer are the top-level cars (RS, AMG, hell, even F150 Platinums, etc) and Audi is potentially leaving millions and millions of dollars on the table by short-changing allocations and not fully exploiting the North American market... Seems like an odd move from a business standpoint, but what do I know
