Personally, I don't think he helped or hurt the campaign. Most of the people who saw F/11 weren't going to vote for Bush anyway and already knew the story he was telling. People who think that Mike Moore had some kind of revelation in F/11 are giving him way too much credit. He didn't bring up any original ideas in F/11. All he did was put together in a film what many people already believed - and those are the people who went to see the movie.
People who did vote for Bush and saw the film were very likely going to vote for him before anyway.
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"A pessimist thinks things can't get any worse. An optimist knows they can."
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