Looks like it is clear what the strategy is now. If you have internet and want a mobile phone with them you can get a better deal.
https://mobilesyrup.com/2020/07/30/s...45-25gb-plans/
So I think their internet prices will stay high, but be offset by their very low mobile price giving a good bundle price.
Cavet that this is actually running off WiFi with cellular backup, and it is Freedom network.
Hard pass for me, but maybe will work for others.