A friend of mine works on FIFA at EA and designed the system that NBC, the Premier League and La Liga is licensing for crowd noise. NBC is using the crowd noise assets from the NHL games. The operator has a mix of calm and excited crowd tied into an "anticipation" fader that they can ride up and down as the play evolves, and then dedicated triggers for short crowd reactions ("oooh" on a missed shot, etc). He likened it to learning how to play an instrument and thinks the operators will get way better at it with more practice.
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