One of the factors with Texas is that it's an incredibly expensive media market. If Democrats force Trump to spend money there without actually spending a lot themselves, that's a huge win. But they don't want to get into a situation where they've sunk money in and feel like they need to keep spending.
I think North Carolina is the best 'expand the map' state. It's traditionally been Republican except for 2008, but Democrats have recently won state-wide elections there (Governor and Attorney General), and there's a key, winnable senate race there as well. The Governorship and Attorney General's office will help limit election shenanigans that could go on in other traditionally red states like Texas and Georgia.
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