Quote:
Originally Posted by Torture
Dirty Laundry's wines aren't bad, but their whole experience and story kind of feels like they're laying the marketing on a bit heavy for my tastes.
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Dirty Laundry was kind of the pioneer for the Okanagan in making the fun/playful/naughty winery brand work. Early on they were just another quaint winery with a lovely location, but after they made the change in their branding to go after that large and underserved segment of wine tourists who wanted fun instead of pomp, it was clear they had hit on something that would make a lot more money.
I pretty much stopped going to them after their new brand took off because it just got too busy and the wines were just okay, but they deserve credit for paving the way for other Okanagan wineries to be more adventurous and playful with their brands. It's a pretty significant contribution to the local industry, especially since most Okanagan wineries aren't suited for the export market and need to have strong engagement with a domestic market that doesn't have deep wine culture roots.