Quote:
Originally Posted by Flamenspiel
Regardless of the history of racism with the franchise, I think that in the end the resistance from the team was primarily concerns around marketing. The team was intrinsically tied into their traditional identity and as i remember that for the longest time that when the Giants were a bad team it was always the Dallas-Washington rivalry and the Cowboys/Indians theme that accompanied the rivalry.
i also think the failure in marketing of removing the Bullets name also made them worried about a change.
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I also think it's because Snyder grew up as a fan of the franchise, if I became owner of the Flames, I wouldn't want to change their identity either