Quote:
Originally Posted by cam_wmh
Exactly.
Ford marketing knows what they’re doing.
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If there ever was a time to bring back the Bronco this is it. SUV's will likely never be as popular as they are now and Jeep is a license to print money for Chrysler. I'm skeptical that this is going to be a massive windfall for them as it remains to be seen if there's enough buyers for this type of vehicle to divvy up between Jeep and Ford but this makes a lot more sense than investing in a sports car or sedan.