Quote:
Originally Posted by Roof-Daddy
Yeah, but I don't think the NHL cares that much about TSN/Snet ratings for free agent frenzy do they?
Or maybe they do...I dunno.
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Oh yeah they definitely do, they can use those rating as positives when negotiating a new TV contract, and the new TV deal ends in 2025-26. The NHL will argue having the TV deal gives them more access for these TV events in trade deadline day, the NHL draft and free agent frenzy, so giving a boost to the rating on July 1st could be profitable for the NHL.
This new CBA extension expires the same time as the Canadian TV deal. IIRC the previous Canadian TV deal was 5.2b over 12 years, while the American deal was only 2b over 10 years. So the potential of adding a little more revenue is good for both the league and the players.