Lol. It's just the way the poster is written, alphabetical. Many of the bands are local Spanish bands.
Beck, Gorillaz, Tame Impala, the Strokes, the National, etc.. Would all be considered headlining alternative rock acts. On top of that you have Iggy Pop, Caribou, Earl Sweatshirt, etc.. Who are big secondary acts.
The problem is the headliners are in the same font as the acts playing side stages, so the talent looks more diluted.
The festival is obviously aimed at a slightly older crowd though. Hilarious that they created the poster in a way that confuses that crowd.
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