Here's an article about the guy behind the success of Jaeger and also Grey Goose vodka, both of which actually deserve your misapplied title of "disgusting affront to the idea of alcohol".
https://nymag.com/nymetro/news/bizfi...eatures/10816/
Quote:
All over the country, Jager shots became a revered symbol of buck-wild partying, and the brand remains one of the hottest in the industry, growing at 40 percent a year. Yet not a single spirits expert I spoke with could explain the Jager phenomenon, beyond shrugging and calling Sidney Frank a “promotional genius.”
“It’s a liqueur with an unpronounceable name,” says Ted Wright of Liquid Intelligence, a beverage-marketing firm. “It’s drunk by older, blue-collar Germans as an after-dinner digestive aid. It’s a drink that on a good day is an acquired taste. If Sidney Frank can make that drink synonymous with ‘party’—which he has—he can pretty much do anything.”
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I mean Grey Goose is fine because it's vodka and it's hard to completely screw up vodka, but it's not good, it's just overpriced.