Quote:
Originally Posted by direwolf
Nah. The Mandalorian is one of the most popular shows in the world, Baby Yodas are flying off the shelves, the recent films have grossed over $5 billion at the box office, and the fans continue to lap up anything SW related, no matter what the format. All of these TV shows currently in the works and the upcoming Taika Waititi film will likely be very successful. The Star Wars brand is doing just fine.
You can hate Kennedy all you want, but she and her team successfully resuscitated a franchise that was essentially dead and buried just a few years ago.
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This is an odd take...
The main profit stream, toys, is pretty much dead. The same is true for the comics and novels.
Grossing 5 billion is great, but not so great when you have to pay $4 billion up front for rights. The main franchise movies had dramatically decreasing profits and the last side movie, Solo, lost a huge amount of money.
The Mandalorian has been fantastic, but that's the one thing outside of Kennedy's control. There are many reports of conflict between Kennedy and Favreau, with Kennedy insisting on tying the series to the mainstream product and Favreau doing everything he can to keep her far far away. Basically, the only positive right now for Star Wars is the only thing that Kennedy is not involved in.