Quote:
Originally Posted by ricardodw
The NHL goes ahead and plays these games, obviously up against Basket Ball and Golf and MLB, Nascar, and Soccer and nobody cares enough to watch.
What bargaining position would it give the NHL with their planned huge next American TV contract?
Right now there is a diminishing TV pile of ad money with Amazon, Facebook, twitter sucking away any advertising budgets left after the recession.
|
I wouldn’t expect very robust TV ratings in the US but this is about making lemonade from lemons. I don’t think sitting out the summer if every other major sport has programming will improve the situation. And then you have a whole bunch to $’s to credit back to your Canadian TV broadcaster.