From the Athletic:
By this point of the season, teams have played between 32 and 37 home games, meaning they will forego anywhere between $8 million and $17 million by canceling the remainder of their home dates.
The bigger hit comes in the playoffs. Ticket and concession prices are higher, teams are no longer paying their players, and interest grows in ancillary things like T-shirts and ballcaps.
“You can generally estimate a mark-up of between 20 and 100 percent in the playoffs,” said our former team executive, who still works as an industry consultant and requested anonymity.
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