Quote:
Originally Posted by Locke
I still maintain that it was either a stroke of luck or an ingenious scheme to release a product that was quantifiably horrible in order to re-brand the original product and skyrocket sales of something that was already dirt cheap to make.
I cant tell if it was a giant blunder that stumbled ass-backwards into resounding success or a deviously calculated move. The two are often not all that dissimilar.
The real failure was the removal of cocaine from Coke. In our current climate of drug legalization, low oil prices and rampant pandemic I think its time to really bring back 'Classic Coke.'
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There's a great documentary that comes on Discovery or History from time to time covering the Cola Wars including New Coke.
It was, without question, a giant blunder that stumbled ass-backwards into a resounding success.
To their credit though, most companies would have carried on in very stubborn ways, instead of acknowledging the error and pivoting quite quickly.