Everything about that angle was originally designed to push Marty into a mid upper card performer in that angle. He was seen as the better worker and talker of the two.
Both of them at the time were in the doghouse in the WWF, they had been fired previously for being unprofessional and had only been bought back by Vince if they promised to take the opportunity seriously and grow up.
The feud came from a very big backstage problem between the two, where Marty lied about an offer from WCW to Shawn and Vince and decided to quit the company, but when he quit he told the WWE that it was both him and his partner leaving. When Shawn found out he hit the roof and reached out to Vince to try and keep his job.
The other incident that happened was that Piper one night while drinking egged on a very drunk team telling each of them that the other was holding them back. This lead to a very real brawl between the two that ended up with the police being called in and Marty almost going to jail.
The WWE decided at that point that art should imitate real life and break up the team. Marty hit the roof over the break up of the team, Shawn tired of Marty had seen the future as a singles wrestler.
The problem was that Marty was seen as the better worker and in a funny way the more mature of the two. The whole thing was designed to get Marty a strong baby face push, while Shawn would be firmly put in the mid card.
What people do forget is that the feud never happened to the level that it should have and it benefited Michaels. shortly after the barber shop breakup, Marty was arrested for possession and resisting arrest and sentence to house arrest and the WWE suspended him. During his time away Michaels really burst onto the scene as a strong heel and pushed his way up the card. By the time the Marty returned to the WWE the feud was an afterthought. They had a couple of matches Marty was fired again and bought back, but the feud never really happened and they eventually created the new rockers for Marty.
The break up was awesome don't get me wrong, but the backstage stuff was more interesting then the feud.
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My name is Ozymandias, King of Kings;
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