Star Wars felt more like Pirates of the Caribbean than Marvel. Marvel really tried to push that zany fun adventure earlier on. It was not so great, and they corrected course. Not sure why they wouldn't edge more towards the Marvel model, that balances the zaniness with substance. The only issue with applying the Marvel model is that the humour only works in the Marvel series, because the actors themselves are excellent and have the proper timing. You can't expect Driver, Riddley and Boyega to compete with RDJ, Hemsworth and Pratt.
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